Shop the Future with Alphatise App


The future of shopping has changed – Hello Alphatise!

*sponsored by Nuffnang & Alphatise

As a blogger, I get sent products and invited to events all the time. If I like the product or event, I’ll write about it. If I don’t, unless I have an absolutely horrible experience, you won’t read about it on

I was contacted recently by Nuffnang and invited to the launch of Alphatise, and I can tell you it’s been a while since I’ve been this excited about something.

We all know about my love affair with ASOS (have you checked my latest VLOG out??), well this I predict will be my latest love affair. Sorry ASOS, but I’ve moved on to a younger sleeker model. Alphatise.

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Alphatise is, what I can only describe as remarkable. I’m actually really surprised nobody else has done this before. So what is it?

It’s an app. BUT, not just any app. This one’s just a little bit magical.

It’s a social commerce platform but with a difference. Imagine an app that you can choose any prod-uct in the world, and you set the price, exactly the amount you are willing to pay and not a penny more. This little beaut is going to change the way we shop and it lists everything and anything!

The app is free to download and I’ve been playing with it for a couple of days now, adding items to my wishlist, and taking away items, I really and truly do not need. Ted probably doesn’t need that heated dog bed while living in Australia…

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The best part is that when you set the price you are willing to pay, the retailer can then accept the offer on your price (so you’re not actually committing to buy until you make the sale), meaning that you could possibly get MASSIVE discounts compared to a bricks and mortar shop. WINNING!

You can shop by item or by store or by barcode. You can make your wishlist public or private. You can add your friends. You can share your wishlist with your friends (hello birthday hints!!).

I’ll admit, I was a little worried regarding the payment mechanic but Alphatise has assured me that the retailers they are involved with need to meet the highest of standards.

As part of the apps launch I attended, I also had a wish granted, which was amazing – HEEEELLLLO Michael Kors wallet!

Now for the sad part… the app is currently only available to Aussie’s but will be launched internationally next year.

Get downloading that app  or join up via the Alphatise Facebook page.




As it was my Birthday last month, I decided to treat myself to some new threads. I’ve been decluttering my wardrobe, getting rid of heaps of clothes that don’t fit me anymore. My wardrobe must be about half it’s original size already and I’m still not finished. EEEK. So my splurge is justfied… a little. OK, not really but in my defense, it was all on sale….

I filmed a VLOG on all my new pieces which you can check out below. I did also have two items which I had to return to ASOS. I’ve never had to return anything with ASOS before and I was pleasantly surprised with how easy it was. The first item was a Lipsy Jacket, which was faulty. The kind kids in Customer Care were so easy to deal with and refunded me my money and had the jacket picked up by courier within 24 hours. I also had a pair of jeans that I had to return as I had ordered the wrong size. In this case, I paid $10 to return them to Sydney and am in the process of getting a refund for them.

In total, I bought about 12 items I think which I will be wearing a LOT in the future as I love them all! The brands I picked up were ASOS own brand, Pieces, Oasis, Lipsy, New Look, and Blank NYC and included everything from Jeans to evening dresses. The pictures below are more about the detail on the items but check out my VLOG if you want to see the overall pieces :) .

Here’s my ASOS haul!

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Sydney Birthday Celebrations – Helicopter Ride

For my birthday, Colm took me on a helicopter ride in Sydney which was awesome. Check out some of the pics I snapped from the sky…

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Burberry AW14 July Collection – Showing Some Love!

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These are some of my favourite pieces from the Burberry AW 14 July Collection. I love the colours and patterns, style and cut!


I particularly love the cut of the dress – it’s VERY Maid Marion – LOVE IT!


What do you think? Do you like the pieces I’ve selected?

LoveThis Zoeva Cosmetics Haul



Recently, while I was home in Ireland, I noticed that my make up brushes were in dire straights. I’m no make up artist so I picked the brains of Debbie Leonard. I didn’t have a clue about the types of brushes I would need, so she was definitely the woman to ask.

I don’t know about you but make up brushes are EXPENSIVE! I did loads of research on synthetic V’s animal hair. I knew if I was going to invest the big bucks, I wanted a decent set and so, I came across Zoeva. I had never heard of the brand and came across them reading reviews other beauty bloggers had done. The ONLY negative thing I have found online, was a girl saying one of her brushes had lost a bit of shape when she washed it and had contacted Zoeva and was advised that the shape would return with use. Having that as the only negative piece of information, out there on the big wide interweb is just crazy. So I decided to check out their website and I couldn’t believe their prices. Everything is soooo affordable. My previous make up brushes were all MAC and Smashbox which are $$$.

I ordered the Complete set which cost $109.

and I didn’t stop there. I also ordered the concealer palette, a bronzer/blush palette, two eyeliners and a lip crayon! Zoeva are based in Germany. It took approx. 2 weeks to arrive at my doorstep in Australia. I paid 18USD for DHL.


All in, I spent $200 which is nothing when you check out the quality. I most definitely got bang for my buck!

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The swatches above are the lip crayon in Silly Love, and eye liners in Mr Marvelous (navy colour) and Rock n Roll Bride (browny color)!

I filmed a Vlog as I was unboxing…


Check it out below…

Love Niamh x

*I own the copyright to all images in this blog post.

Lipsy London Love Michelle Keegan debuts!

This week, Michelle Keegan, has just launched his first ever foray into fashion with her 30 piece collection for Lipsy London.


I think this collection is just so effortlessly feminine and elegantly sleek. The pieces also look very flattering (may be a different story when you try them on but I can only hope they wear as well as they look) as they are all figure hugging while maintaining an elegant sophistication.


Personally, this is very ‘my going out style’. What do you think? Do you like it? Love it? I want to know!


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All pieces from the collection are available to buy from

River Island deliver to Oz!

Yaysies for me and all the Aussie girls!


River Island have launched a new Australian e-store that also accepts Aussie dollars – wahey! One of the hardest things about moving to Australia has been leaving behind all the great high street stores and quality clothing lines. I’ve been getting my fix on ASOS and this is just one great giant leap for Australian fashion. A bit of healthy competition and quality never hurt anybody :)

The Aussie girls won’t know whats hit them… Check out some of their latest campaign images!


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Getting Older and Wiser?

On Friday, I’m going to be 26. Its got me thinking, how the hell did all this time pass by so quickly. It feels like just yesterday, I was beginning school life and getting a Troll doll (the clown with red hair) for my troubles  (Anyone else remember them? Just me?) Looking back those Trolls were pretty creepy.

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When I was 16, I had my navel pierced. I still remember the day exactly, down to robbing my dads minature sample sized whisky bottles and necking one of them before getting it done because I reckoned it was going to hurt so much. I ended up laughing so hard that the girl pierced it a little lob sided but I didn’t mind. A couple of weeks ago, I finally took my bar out after almost 10 years of it. I felt old.

After spending the day at the beach, here in Australia, I saw an elderly woman with her navel bar still very much in her navel and as cool and down with the kids as she looked, I decided my naval piercing had had its day.

Is this the hardest thing about getting old? Looking around and realising you can’t do certain things or don’t want to portray yourself in a certain way? Once I didn’t care. Now though, I don’t care what others think about me, but I do care about how I portray myself.

When I was a teenager, I found myself experimenting with make up, hair colour, clothes, and now, when I look back, I realise how boring I’ve become in this regard.  No more dying my hair pink or blue on a whim, although admittedly, I haven’t done that since my schooldays.

When did I get so old and boring?!

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So, as I turn 26, I want to make a conscious effort to at least try and be a little bit more edgy in my clothes choices and a little less relaxed when it comes to wearing make up and choosing how to style my hair. By this, I mean actually wear make up sometimes. I loved wearing make up and experimenting and spent many, a long afternoon messing about in Debbie Leonards home make up studio trying different colours and looks out. But in Australia, not many people wear make up. At least, not where I live in Newcastle. So make up- I’m pledging allegiance to your awesomeness and will for the year of being 26, at least try to experiment once a week.

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When I went home to Ireland, I had extensions put back in. I love long hair. Maybe though, its time for something new. Something shorter.

Life is too short, and while I won’t be putting my navel piercing back in, I will be spending the next year, a little more on the edge, at least when it comes to fashion and beauty. It’s too easy to sit back and let life pass you by, same old routine, same old make up. So I’m gonna say HELLLLLLO 26 with a bit of a change and try not to feel like it’s time to put on my slippers and sit in front of the fire!


Ireland: Gala Screening of Noble in aid of CNCF



Ansty Productions & Eclipse Pictures

The Gala Screening of NOBLE



Directed by Stephen Bradley.
Starring Deirdre O’Kane, Sarah Greene, Brendan Coyle, Liam Cunningham and Ruth Negga.


in aid of CNCF

Christina Noble Children’s Foundation will host the Gala Screening of  NOBLE


At: Savoy Cinema, O’Connell Street, Dublin 1

On: Thursday 11th September 2014 at 7pm

With a post Gala Screening Party


In: House, 27 Lower Leeson Street, Dublin 2



To purchase tickets, please contact (Tickets €50 each)

Cara Delevingne for Mulberry A/W 2014

I’ve fallen slightly in love with Cara Delevinge and Mulberry after seeing their latest campaign shots.

Shot by Tim Walker and starring the British countryside, what’s not to love? These images are just adorable.

Shop the collection at